Rich Diviney

Author of The Attributes

Rich Diviney is a bestselling author, leadership and human performance expert, and retired Navy SEAL commander.

As the officer tasked with training others for specialized command, Diviney was intimately involved in an extremely specialized SEAL selection process, paring down a group of exceptional candidates to a small cadre of the most elite optimal performers. He also spearheaded the creation of a directorate, employing a strong emphasis on physical, mental, and emotional discipline to optimize the team’s performance. Diviney led his small team to create the first-ever “Mind Gym” that helped special operators train their brains to perform faster, longer, and better in all environments—especially high-stress ones.

Since retiring from the Navy, Diviney has worked as a speaker, facilitator, and consultant at the Chapman & Co. Leadership Institute and Simon Sinek Inc. In 2020, Diviney founded The Attributes Inc., where he currently serves as the corporation’s CEO. Rich speaks and consults on leadership strategies, assessment and selection processes, and optimal performance techniques. He has worked with thousands of businesses, athletic organizations, and military leaders. His past clients include American Airlines, Meijer Inc., the San Francisco 49ers, Pegasystems, Zoom, and Deloitte.

So much of what I know about trust I learned from Rich. He is the go-to reference for anyone looking to improve the quality of trust and performance across their team.
Simon Sinek, NYT Best Selling Author