Helps organizations find their perfect

Clay Hebert is a marketing and branding strategist, speaker and storyteller. He loves words and he believes we make marketing harder than it needs to be. As the founder of Take Back Perfect, Clay helps leaders, executives, entrepreneurs and nonprofits tell better stories, fund their dreams, grow their companies and do work that matters.

  • For a decade, led teams at Accenture, the world’s largest consulting firm, solving complex problems for global Fortune 500 companies
  • Attended the most selective MBA program in the country...was one of only 9 people to learn directly from marketing expert Seth Godin for six months
  • Has trained entrepreneurs, corporate executives and senior leaders at The Pentagon.
  • Has written for The Washington Post, Forbes and The Next Web and his work has been featured in The New York Times, Entrepreneur, Fast Company, Lifehacker and The Financial Post
  • Clay’s work has been profiled in the books Tools of Titans by Tim Ferriss, Entrepreneurial You by Dorie Clark and Deep Work by Cal Newport.
  • Has helped over 2000 projects raise over $100 million total on crowdfunding platforms Kickstarter and Indiegogo
  • Forbes called him “one of the next generation of business and media influencers”
  • Was recently named one of Entrepreneur Magazine's 50 Most Daring Entrepreneurs...along with Jeff Bezos and Elon Musk
“Helpful, supportive, informative and inspiring. Attendees felt empowered to grow and improve their brand. One of the highest-rated sessions at the entire Quickbooks Connect event.”
“The best talk I saw all year.” -BJ Fogg, New York Times bestselling author of Tiny Habits and Director of Stanford’s Behavior Design Lab
“In 45 minutes, Clay helped over 300 of our agents and brokers more confidently introduce themselves and tell the story of the work we all do. Simple. Powerful. Priceless.” -Rick Arvielo, CEO, New American Funding
“The night before our event, our keynote speaker’s flight was canceled. We were in a jam. With less than 12 hours notice, Clay not only filled in and crushed his keynote, he went over and above and somehow found time to research and customize his examples to our audience. His post-keynote workshop was the most attended of the conference. He didn’t just save the day, he blew our attendees away.” -Charity Quick, CEO AACE International
“Clay sees the future of business before it happens. More importantly, he explains clearly how large organizations need to prepare for it.” -Laura Scott, Chief Growth Officer, Elliman Real Estate
“Our team learned more listening to Clay for 30 minutes than we did in months listening to months of other consultants and strategists.” -Michelle Zeller, VP of Marketing, Char-Broil